Petite Food 杏仁核
2016I was invited to design the visual identity for Petit Food - a small kitchen that sells handmade dried fruits in Taipei.
I found the process of how a fresh fruit is being dried interesting - from a perfect round shape and transformed into a collapsed, smaller and irregular shape. So I created a set of illustrations that depict dried fruits are stretched in the different level, to demonstrate the nature of a rapid decrease process.
Client: Petite Food 杏仁核
![](https://freight.cargo.site/t/original/i/374a9af304edc4babc557c8c4946a44113a7f41615815829a253c332be085595/motionlogo.gif)
![](https://freight.cargo.site/t/original/i/33b0a72e3555b454a0de7bac28da9f8389ed81969b2671e55d6919938980a5b4/poster.jpg)
![](https://freight.cargo.site/t/original/i/164697ec11b20da4628e9dc2cdbf4930c1fef26ae541e6b0d88e4c2041f3b2c9/FOR-CARGO-14.jpg)
![](https://freight.cargo.site/t/original/i/a9d76d2c08c93554699b1209a4c20f5e4882cafa0fc33cc371bf7ce309b58ac6/motion2.gif)
![](https://freight.cargo.site/t/original/i/52f4da9374c92bec520b9b8ebdcfad1a8caac0c15e9f66eb01fbb4efdfe40a8b/IMG_3521.jpg)
![](https://freight.cargo.site/t/original/i/1762c8c97d5f97a90785eae5b4488a85091564e6f0331bb6cd387a645360670e/IMG_3516.jpg)
![](https://freight.cargo.site/t/original/i/c42bf3fca56463ca362226f96a781b55d149811599f96cfc1d8bf6467b3971ac/IMG_3517.jpg)
![](https://freight.cargo.site/t/original/i/8578d8496177043e8336db99e80731132f6bb7528dbc197dc287b23313e89292/IMG_3519.jpg)
![](https://freight.cargo.site/t/original/i/762ea4ad37f6f8c5bfef0a557dc6f20c485bc551eca41f75a4d834e77f6c8a7a/IMG_3525.jpg)
![](https://freight.cargo.site/t/original/i/fab496f3faf466c461ef917e4e63e54c516ce80e760d6a4531b6bb0af10636a2/IMG_3530.jpg)
![](https://freight.cargo.site/t/original/i/273d1195d0ddff3632152282c19805bce910818438e856e49eb8ba1ab1793703/FOR-CARGO-11.jpg)
![](https://freight.cargo.site/t/original/i/c2fd1bead576fb462f4bc24169666fe9e995e76a5403d5bd578a6db69d56578b/FOR-CARGO-12.jpg)