Quelques Pâtisseries -
Year of the Rabbit Wrapper Design


某某甜點 - 兔年封套設計


Client|Quelques Pâtisseries 某某甜點

Illustration
Package Design


2023







To celebrate a year symbolizing purity and renewal, we designed a New Year’s gift box for Quelques Pâtisseries featuring a rabbit gazing up at the sky—a quiet yet hopeful centerpiece for the festive season.


為了迎接象徵純真與希望的兔年,為 Quelques Pâtisseries 設計了一款充滿節慶氛圍的禮盒。畫面中仰望天空的兔子成為畫面焦點,延伸出一場關於團圓與祝福的想像。


The illustration brings together traditional symbols: oranges for good fortune, apples and vases for peace and prosperity, a double-handled bottle for abundance, along with coins and gold ingots. Elements from the brand’s signature French pastries are also integrated, preserving its refined and elegant aesthetic.

The box is printed on thick, warm-textured cardstock in rich red tones. Full-page laser foiling and dimensional graphic treatments give the surface a jewel-like shine—perfect for starting the year with warmth and delight.


設計融合了橘子、蘋果、瓶器、金幣與元寶等傳統新年象徵,分別代表好運、平安、富足與財運。品牌熟悉的法式甜點元素也自然融入其中,延續其細膩且優雅的風格。

印刷選用厚磅卡紙與溫潤的節慶紅色,搭配整面雷射燙箔與立體加工,讓畫面如珠寶般閃耀,象徵新年的美好開端。








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