2019 Piggy Red Pocket Design


豬年紅包袋設計



Main Character|Cindy Wang
Client|Le-Young Construction 樂揚建設

Print Design / Graphic Design only

2019

This red envelope set was designed in 2019 for a construction company to celebrate the Year of the Pig.  The characters featured in the design originated from a collaboration between the company and artist Cindy Wang, and the envelopes were developed based on her distinctive visual language.


本專案為建設公司 2019 年豬年紅包袋設計。紅包角色取自該公司與藝術家 Cindy Wang 合作的原創角色,並延續藝術家的視覺語彙進行整體設計規劃。

我們根據角色的風格與特色,轉化為適合節慶使用的紅包袋設計,兼具品牌辨識與藝術合作的延伸。








A special die-cut structure was applied to the back of the envelopes, breaking away from traditional formats and reflecting thoughtful attention to detail and the brand’s commitment to creativity.






紅包袋背面採用特殊剪裁設計,跳脫傳統紅包袋形式,展現細節上的巧思與品牌對於創意的重視。










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