Mercearia Long Fong Packaging


Client: Mercearia Long Fong
AD: WWAVE Design
Photography: chenstudio

This was a comprehensive packaging design project for Macao-based biscuit boutique Mercearia Long Fong. The name “Long Fong”, Chinese for “Dragon and Phoenix”, carries deep symbolism in Chinese culture—hence the visual allusion to these creatures in the stylized patterns of this design.

To appropriately reflect the diversity of Long Fong's product line and evoke the cultural heritage of Macao, various color schemes inspired by the costumes of Cantonese Opera were selected. In combination with the dragon and phoenix patterns, these color schemes formed a distinctive visual language befitting of the gift boxes they would adorn.

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