KOUH Pâtisserie- Branding Design 

郭甜點 - 品牌識別設計

This is the brand identity and packaging design created for KOUH Pâtisserie, an independent dessert studio. The visual direction reflects the founder’s personal character and philosophy — an honest, ingredient-focused approach to pastry making.


為獨立甜點工作室 郭甜點 KOUH Pâtisserie 所設計的品牌識別與包裝設計。視覺風格延續創辦人本人的特質與理念，傳達她對甜點的真誠態度與對食材的講究選擇。

Rooted in simplicity and authenticity, the design features understated tones and tactile materials to convey a quiet confidence and warmth. The logotype centers on the Chinese character “郭” (Kouh) — not only the brand name but also the founder’s surname — creating a personal and meaningful signature.

The brand mark embraces minimalism, allowing the desserts to take the spotlight and the packaging to quietly reflect the spirit of the brand.

整體設計以「質樸」與「真材實料」為核心，採用低調自然的色彩與手感細膩的材質，呈現品牌內斂、可靠又富有溫度的氣質。

標準字設計特別選用品牌名「郭」作為視覺主體，不僅呼應品牌名稱，也致敬創辦人本人的姓氏，為品牌注入專屬的個人印記。識別圖像則以純粹簡潔為出發，讓甜點本身成為主角，使包裝成為理念的延伸。