馨生醫療 - 品牌插畫設計

This project was led by Think Brand Consultancy as part of the brand identity redesign for Cheasure Women Clinic, a healthcare clinic focused on women’s wellness. I was commissioned to create a set of illustrations representing the clinic’s five core services.

Additionally, I designed a custom mural for the clinic’s main lobby. The artwork extends the brand’s embracing logo into abstract figures symbolizing femininity, nurture, and protection.
Elements like hummingbirds, spring water, and trees reflect the clinic’s gentle philosophy and connection to the rhythms of life.



本專案由 Think 品牌顧問公司（Think Brand Consultancy） 主導，為女性診所 Cheasure Women Clinic 馨生醫療 進行企業識別重塑。我負責為品牌五大核心服務製作專屬插畫視覺，作為品牌識別延伸的一環。

同時為馨生醫療一樓大廳設計專屬藝術牆插畫，延伸品牌 Logo 中的環抱造型，轉化為抽象人物姿態，象徵女性、孕育與守護。畫面結合蜂鳥、泉水、樹木等意象，呼應診所服務的溫柔關懷與生命循環。

After gaining a deep understanding of the clinic’s offerings and core values, I translated each service into a visual narrative through an abstract, human-centered illustration style. With a soft and calming aesthetic, the illustrations express the clinic’s attentive approach to women’s physical and emotional care, reinforcing brand coherence and emotional connection.

透過深入了解客戶的服務內容與核心價值，我將其轉化為一系列以抽象人物為主體的插畫風格。插畫以柔和、溫暖的視覺語言呈現，傳達對女性身心健康的細緻關懷，強化品牌的溝通一致性與情感連結。

The illustrations were applied across multiple touchpoints — including the website, clinic interiors, wall art, and brand manuals — becoming a key visual language that bridges clinical services with compassionate care.

這組插畫廣泛應用於網站設計、診所空間、牆面裝飾與品牌手冊中，成為連結醫療服務與情感照護之間的重要視覺橋樑。