Canjune x Nonzero Farm -
Essential Oils
2022
Illustration
Graphic Design
Client: CANJUNE肯園
Essential Oils
2022
Illustration
Graphic Design
Client: CANJUNE肯園
In the spring of 2022, I had the
privilege of collaborating with
Canjune, an upscale brand of
essential oils and botanical extracts, on a series of visual designs for their products.
To gain a deeper understanding of the client, I made a visit to their botanical supplier and partner, Nonzero Farm. Based in Taitung, a hidden agricultural paradise on the east coast of Taiwan, Nonzero Farm showed me firsthand how they cultivate the land and tend their crops.
Nonzero Farm is committed to sustainability and permaculture. Thus,
the visual design is centered around
symbols of nature, purity, and harmony with the environment. It includes not only the plants they
grow, but the bugs they attract, as
well—because pests are part of a
healthy ecosystem, something to
be managed and not eradicated.To gain a deeper understanding of the client, I made a visit to their botanical supplier and partner, Nonzero Farm. Based in Taitung, a hidden agricultural paradise on the east coast of Taiwan, Nonzero Farm showed me firsthand how they cultivate the land and tend their crops.
The final design features a specimen of the source plant for each product, with different styles for their “essential oil” and “hydrosol” lines. Essential oils, being highly concentrated, bear a stylized close-up, whereas hydrosols depict the plant in situ.