AOI Cassette Tape Key Visual
New Year, New Hope

Graphic Design

Client: aoi 青虫

I was invited to develope a visual concept and design for Taiwanese indie rock band AOI's 2022 single, “New Year, New Hope”. The track explores themes of renewal and the possibilities of a new chapter in life, but also the disappointment of promises unfulfilled and dreams unrealized.

The main element in the design is a flower blossom—a symbol of good fortune traditionally associated with Chinese New Year. But what of the song's darker side?

Where the wishes of joy and prosperity over Chinese New Year are signalled by bold, bright reds, this flower blossom is set against a background of black. This juxtaposition—a good omen overlain over a bad one—produces a kind of visual irony to capture the song's theme of the tension between expectation and reality.

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